The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Best of Public Relations
Points: 90.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Best of Gaming
Points: 90.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Community Building
Points: 45.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Games / Gaming
Points: 45.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Direct Marketing for Good
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Use of Gaming as a Tool
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Innovation / New Ideas in Gaming
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Integrated / Omnichannel Campaign
Points: 45.00
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Products for Good
Points: 21.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Game Marketing
Points: 21.00
Room for Everyone
Agency: McCann Poland / Warsaw + Mastercard / Warsaw + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: B2B Communications
Points: 21.00
Where to Settle
Agency: McCann Poland / Warsaw + Mastercard / Warsaw + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Points: 21.00
Icons
Agency: Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York
Client: Airbnb
Category: Creative Effectiveness / Tourism / Travel / Transportation
Points: 21.00
Icons
Agency: Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York
Client: Airbnb
Category: Customer Experience / CX
Points: 21.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 21.00
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Craft / Casting
Points: 10.50
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna
Category: Innovation / Use of Media in Public Relations
Points: 9.00
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna
Category: B2B Communications
Points: 9.00
Samsung ThrowBack Deals
Agency: MRM BRAZIL / São Paulo + Samsung Brazil / São Paulo
Client: Samsung
Category: Creative Effectiveness / Retail
Points: 9.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 9.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Creative Use of Data
Points: 9.00
Heinz Insurance
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Heinz
Category: Customer Experience / CX
Points: 9.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Digital & Online / Websites & Mobile
Points: 9.00
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Products
Points: 9.00
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Brand Partnerships
Points: 9.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Data for Good
Points: 9.00
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Innovation / Use of Media in Radio & Audio
Points: 4.50
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Brand Partnerships
Points: 3.00
The Pen to Right History
Agency: McCann / New York + Last Prisoner Project
Client: Last Prisoner Project
Category: Public Relations
Points: 3.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Experiential & Immersive for Good
Points: 3.00
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Innovation / New Ideas in Health & Wellness
Points: 3.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Community Building
Points: 3.00
Allevia Pollen Passport
Agency: MRM Spain / Madrid + Opella/Allegra / Gentilly
Client: Opella-Allegra
Category: Websites
Points: 3.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Utility
Points: 3.00
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
Hotel La Argentina
Agency: Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client: Tyc Sports
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla
Category: Brand Partnerships
Points: 3.00
Makeup Payment
Agency: MRM BRAZIL / São Paulo + Mastercard Brazil / São Paulo
Client: Mastercard
Category: Commerce
Points: 3.00
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai + Craft / Dubai
Client: McDonalds
Category: Commerce
Points: 3.00
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Brand Partnerships
Points: 3.00
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai
Client: McDonalds
Category: Events & Experiential
Points: 3.00
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla
Category: Branded Entertainment for Good
Points: 3.00
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla
Category: Community Building
Points: 3.00
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Stunts & Activations
Points: 3.00
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Commerce
Points: 3.00
Makeup Payment
Agency: MRM BRAZIL / São Paulo + Mastercard Brazil / São Paulo
Client: Mastercard
Category: Innovation / Execution in Direct Marketing
Points: 3.00
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla
Category: Experiential & Immersive for Good
Points: 3.00
Hotel La Argentina
Agency: Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client: TyC Sports
Category: Long Form Video / Single
Points: 3.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Best of Public Relations
Award:
2025 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Best of Gaming
Award:
2025 Gaming Best of Discipline Pencil
Points:
90.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Community Building
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Games / Gaming
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Use of Gaming as a Tool
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Innovation / New Ideas in Gaming
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Products for Good
Award:
2025 IP & Product Design Silver Pencil
Points:
21.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Game Marketing
Award:
2025 Gaming Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Where to Settle
Category:
Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Award:
2025 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Airbnb
Title:
Icons
Category:
Creative Effectiveness / Tourism / Travel / Transportation
Award:
2025 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Airbnb
Title:
Icons
Category:
Customer Experience / CX
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Craft / Casting
Award:
2025 Radio & Audio-First Silver Pencil
Points:
10.50
Client:
Husqvarna
Title:
DOOM Mowers
Category:
Innovation / Use of Media in Public Relations
Award:
2025 Public Relations Bronze Pencil
Points:
9.00
Client:
Husqvarna
Title:
DOOM Mowers
Category:
B2B Communications
Award:
2025 Gaming Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Samsung ThrowBack Deals
Category:
Creative Effectiveness / Retail
Award:
2025 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Creative Use of Data
Award:
2025 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Heinz
Title:
Heinz Insurance
Category:
Customer Experience / CX
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Digital & Online / Websites & Mobile
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Products
Award:
2025 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Award:
2025 Public Relations Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Data for Good
Award:
2025 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Innovation / Use of Media in Radio & Audio
Award:
2025 Radio & Audio-First Bronze Pencil
Points:
4.50
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Last Prisoner Project
Title:
The Pen to Right History
Category:
Public Relations
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Innovation / New Ideas in Health & Wellness
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Community Building
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Opella-Allegra
Title:
Allevia Pollen Passport
Category:
Websites
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Utility
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Tyc Sports
Title:
Hotel La Argentina
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Arla
Title:
Selfless Shelves
Category:
Brand Partnerships
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Mastercard
Title:
Makeup Payment
Category:
Commerce
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Commerce
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Gollo
Title:
Le Gollé
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Events & Experiential
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Arla
Title:
Selfless Shelves
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Arla
Title:
Selfless Shelves
Category:
Community Building
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Commerce
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Mastercard
Title:
Makeup Payment
Category:
Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Arla
Title:
Selfless Shelves
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
TyC Sports
Title:
Hotel La Argentina
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
